2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Spotify, Microsoft

by , Sep 6, 2012, 12:04 PM
  • Comment
  • Recommend

BingSpotify

This is a really fun widget that makes people aware of a) Bing’s extensive Artist Pages music encyclopedia, and b) Bing’s capability to inject a social experience into all aspects of your Web life. You run this within Spotify, and you are, upon entering the app, presented with a list of the top 40 artists that are trending on Spotify in your area. You can then download the top song of each of these artists, which are collected in a “Bing Playlist” for you. The fun part is if you sign in to the app with Facebook, it gives you a list of the top 40 artists that are trending among your friends. You then can do the same with the top songs of each artist and get a “Bing Playlist” that you can share and other Spotify users can listen to. Any time you click on an artist within this app, it automatically takes you to the Bing Artist Page, which is a lot like the iTunes artist bio, but with videos and news from around the Web relating to the artist as well. It’s a nice little tool that cleanly demonstrates the aggregation capabilities of Bing, both social and Web-wide. 



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

Be the first to comment on "2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Spotify, Microsoft"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Supplement Articles

  • Online All Star: Michael Donnelly  

    The best business decision MasterCard Senior Vice President and Group Head of Global Digital Marketing Michael ...

  • Online All Star: Steve Minichini  

    Steve Minichini caught on to the potential of interactive media early on. “You remember Prodigy and ...

  • Online All Star: Donnie Williams  

    Remember that famous quote about the Battle of Waterloo being won on the playing fields of ...

  • Online All Star: Bob Arnold  

    Bob Arnold’s digital marketing story begins in Belgium. The University of Cincinnati student was on an ...

  • Online All Star: Elizabeth Elfenbein  

    Elizabeth Elfenbein is officially known as “Partner, Creative” at health and wellness agency The CementBloc, and ...

  • Online All Star: Adam Kasper  

    Adam Kasper knows from backbreaking work. Hoping to earn a few bucks during his college summers, ...

  • Online All Star: Adam Kleinberg  

    Every week, Traction ceo Adam Kleinberg spends a few mornings on the shores of Lake Merritt ...

  • Online All Star: Dawn Maire  

    Many of the industry’s top strategists honed their skills at a consultancy, or by serving a ...

  • Online All Star: B. Bonin Bough  

    At many companies, the suggestion that a large brand’s entire marketing budget be poured into social ...

  • WSBTV COX CMG's WSBTV iPad Weather App  

      The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...

» OMMA Magazine Supplement Archives