2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, AvatarLabs, ABC
Just how potentially scandalous is the content on your Facebook Timeline? For Shonda Rhime’s new show “Scandal,” ABC and AvatarLabs created an app that took photos and content from participant’s Facebook profiles and wove it into one of five scandals as it begins and is eventually put to rest by the Olivia Pope and her crack team in fast-paced video vignettes. Fans enjoyed the clever integration of scripted video and Facebook content and in true scandal form shared shared it with friends.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012