2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, The Visionaire Group, PepsiCo International
What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in front of thousands of cheering revelers? As part of Pepsi’s “Kick in the Mix” campaign, The Visionaire Group worked with PepsiCo International and Irresistible Films to take fans to a virtual party so real that afterward there was video and photographic proof on Facebook that yes, they did party with the iconic DJ at their own VIP party, along with soccer stars including Didier Drogba, Fernando Torres and Jack Wilshere.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012