2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Break Media, Jack Link's
In a hairy Web series set in mock cable access format, Sasquatch, the Jack Link’s spokesperson and mascot, goes tête-a-tête with San Francisco Giants closer Brian Wilson. It’s difficult to say who is weirder or more aggressive, the mythical beast or the pitcher, but the branded mini-sodes are definitely entertaining. To launch the series, Wilson took Sasquatch as his date to the ESPYs, ESPN’s sports award show, garnering media coverage for the brand and the series from espn.com, foxsports.com, bleacherreport.com, Yahoo and others.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012