2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Gotham, Inc., Best Western International
Each of Best Western’s 4,000 hotels around the world is independently owned. The brand had this concern: “In an industry where the standard is consistency and homogeneity within a brand family, this made it hard for consumers to know what to expect at each of our hotels.” Gotham created a series of documentary videos designed to turn this independence into an asset; each video features the compelling story of a Best Western hotel owner.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012