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2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Starcom MediaVest Group, Microsoft Bing,

Bing

Last holiday season Microsoft Bing and SMG mined one of the best-loved animated specials to show what Bing could do. A series of videos put the characters from Rudolph the Red-Nosed Reindeer and related specials in situations where they used Bing to get out of jams. SMG and Microsoft partnered directly with one of the only stop-motion production companies that work with the Rudolph license holders and together, crafted fun and memorable scenarios that had Bing search at the heart of each story.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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