Last holiday season Microsoft Bing and SMG mined one of the best-loved animated specials to show what Bing could do. A series of videos put the characters from Rudolph the Red-Nosed Reindeer and related specials in situations where they used Bing to get out of jams. SMG and Microsoft partnered directly with one of the only stop-motion production companies that work with the Rudolph license holders and together, crafted fun and memorable scenarios that had Bing search at the heart of each story.