2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Standalone Video (including YouTube videos), Digitas, Proctor & Gamble/Tide
What’s a brand to do when it’s the butt of a very cutting satire about viral videos and online marketing? The graceful (and smart) brand takes it with a smile. And that’s just what Tide did after The Onion wrote an article, “Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!” Digitas suddenly became the fictitious agency in the article and brought the “hilariously random” video to life, complete with “cute, funny talking animals.”
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012