POPSUGAR offers a mix of beauty tips about matters like hiding dark under-eye circles with fashion advice about topics like what accessories to pair with denim skirts. The site boasts original video, photos and interviews with celebrities. POPSUGAR offers pictures of outfits worn by celebrities, along with information about where readers can find the same clothes themselves. The site’s health section includes broad diet advice, as well as recipes for specific items like gluten-free granola bars.