Commentary

2012 OMMA Awards Finalist: Web Site Excellence: Financial Services/Banking/Investments, Starcom, Bank of America

Amex

The Bank of America site features articles, videos, reports and pictures aimed at showing the impact the bank has made in the world. The site aims to improve consumers’ perception of the company by informing them of the bank’s initiatives in art and culture, environmental sustainability projects, and preserving affordable housing. The site also offers links to more conventional banking activities, allowing people to log in and access their own accounts, research mortgages, and the like.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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