• by Staff Writers , September 6, 2012

 

General Mills and AOL partnered to create a new immersive online destination for Boomers. The mission of the site is to create an experience that enriches the lives of Boomers with a wide variety of original content and premium journalism. The site shows how making simple, positive changes to what people eat, and how they live, can help make real progress for overall well-being. “Live Better America” provides easy, doable steps and ideas to help keep readers motivated and inspired, and is the first Web site of its kind to utilize the HuffPost publishing platform to serve an advertiser’s brand objectives.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012