• by Staff Writers , September 5, 2012

Topping perhaps the largest console game franchise in the world — with 30 million — players is no mean feat. Changing the separate but successful marketing platforms of the very popular game to more seamless effort gave players a bigger voice, such as an uncensored place for their own content. The results? The new version of the game became the highest selling game of all time with 6.4 million copies sold in 24 hours, generating over $400 million in revenue — and $1 billion in sales in just 16 days.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012