• by Staff Writers , September 5, 2012

Wrestling with how to launch a new entertainment Web site? Look no further than the results for World Wrestling Entertainment. When dealing with larger than life characters, you need even bigger story lines around those crazy, enduring, grapplers — bringing on new fans while catering to the tried and true. A new Web site for this decades-old franchise grabbed 8 percent more daily unique visitors; 21 percent more visits; and 50 percent more page views. Users’ average time was up 9 percent — to 11 minutes.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012