Commentary

2012 OMMA Awards Finalist: Web Site Excellence: Food and Beverage, The Richards Group/Click Here, Inc., Central Market

CentralMarket

Here’s a site that’s got it all, especially if you like to eat. Its developers created a customized content function so users can select their neighborhood market and see relevant information like promotions, specials, store events and cooking classes. There are 1,500 searchable recipes and even a way to “play with your food” and interact with ingredients. With links to apps, social media and a campaign that includes every medium, there’s even room for a new catering van!



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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