Neiman Marcus, Visa Team On Fashionable Mobile Service
Department store Neiman Marcus is teaming with Visa to launch a service that delivers special offers, fashion news, and sneak previews to shoppers on
their mobile devices.
Called nmbuzz, the new program is open to Neiman Marcus customers who enroll their eligible Visa account and mobile phone number.
Through Visa's real-time messaging technology, users receive information via SMS text messages from nmbuzz while shopping with an enrolled Visa card up to two times per week.
For instance, after using their card to make a purchase at a retailer near a local Neiman Marcus store, a shopper might get a message about an upcoming beauty event there featuring a gift with a purchase.
Users can opt out of the service -- which doesn't include a direct m-commerce capability -- at any time by text message.
“At Neiman Marcus, we always strive to exceed our customers' expectations,” stated Wanda Gierhart, CMO for Neiman Marcus Group Services. “This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer.”
In May, the luxury retailer began its 4,000 sales associates at full-line stores with smartphones in order to better serve customers. Neiman Marcus also partnered with Foursquare, last year running a promotion that encouraged people to “check in” to see if they were in the vicinity of one of 15 hidden Nancy Gonzalez handbags, each worth about $1,400.
The launch of nmbuzz also reflects Visa's efforts to expand its mobile offerings. This spring, the company announced the beta lauch of its digital wallet service called V.me with online retailer Buy.com. Also, Visa card payments are supported within Google Wallet, its own mobile wallet service. Neiman Marcus itself only began accepting Visa cards in the last year.
The companies did not disclose any financial terms of the deal.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Neiman Marcus, Visa Team On Fashionable Mobile Service"
Leave a Comment