The Rules for Email A/B Testing

Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No matter what you are testing, following the same set of rules produces the most accurate and replicable results. This list of 10 rules includes advice on how much, how long, what and when to test, as well as tips for interpreting results.

Read the whole story at Experian Cheetah Mail Blog »
Tags: email
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.