The Rules for Email A/B Testing

Experian Cheetah Mail Blog, Sep 6, 2012, 4:45 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily

Tags

Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No matter what you are testing, following the same set of rules produces the most accurate and replicable results. This list of 10 rules includes advice on how much, how long, what and when to test, as well as tips for interpreting results.

Read the whole story at Experian Cheetah Mail Blog »

Be the first to comment on "The Rules for Email A/B Testing "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

» Email Marketing Daily Archives