Cross-Sell and Up-Sell Tactics for Email

Strongmail Blog, Sep 7, 2012, 4:45 PM
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Cross-Selling and Up-Selling present email marketers with the opportunity to reach customers with targeted and relevant offers. Doing it well requires taking advantage of data from multiple sources (sales records and email behavioral data), recruiting resources that allow for the merchandising, analytic and technology solutions that product the highest likelihood of success, and identifying the most apporiate time to send each message. 

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