Coke Tops Social Media Index
Coca-Cola was the top-performing social media brand in August, according to the latest ranking published by social marketing platform Optimal. The company bases the ranking on an index that combines data including fan counts, engagement statistics and “global fan valuation” to provide a baseline for estimating the value of a brand's social media presence.
Coke showed an index growth of 1,425 points in August, followed by Reese's (1,378), Monster Energy (1,068), Pepsi (948), and CoverGirl (858). One component of the Optimal Index is the raw growth in the number of Likes for a brand. Coke, which recently hit 50 million fans on Facebook, add 3.7 million fans in August, with Target, Samsung Mobile USA, Amazon.com and Walmart rounding out the top five in fan growth last month.
Recent Raw Articles
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Samsung, Jay-Z Team For Album Release June 17, 10:22 a.m.
In what the company is calling a first for the music industry, Samsung will release rapper ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
-
Facebook Kills Sponsored Results June 13, 4:31 p.m.
As part of its ad consolidation effort, Facebook is scrapping sponsore results, the search ad unit ...
-
MediaCom at Cannes: Hound Dog Approach To Creativty June 13, 12:55 p.m.
WPP's MediaCom is hosting a session next Monday at the Cannes advertising festival designed to help ...
-
Conductor Appoints Caci To CFO Post June 12, 3:27 p.m.
SEO tech firm Conductor appointed Jim Caci to CFO, leading the company's finance, accounting, human resource ...
Be the first to comment on "Coke Tops Social Media Index "
Leave a Comment