Nokia Snafu Builds Awareness?

EWeek, Tuesday, September 11, 2012 9:53 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Could Nokia do Jiu Jitsu on its messed up Lumia launch? Nokia's  boring bicycle footage has let some steam out of the launch of its new phone because it shows image technology the phone doesn't quite have yet. The company said the video should have included a disclaimer, explaining that it showed a representation of the optical image stabilization technology it will have in the Lumia 920. But the snafu built awareness. 

Read the whole story at EWeek »

Be the first to comment on "Nokia Snafu Builds Awareness? "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives