Comcast Targets Hispanics With Triple-Play Package
Comcast said it is launching a Hispanic-targeted triple-play package, offering international calling and programming. The Xfinity Triple Play MultiLatino offers 300 minutes a month for calls to
landlines in Mexico or other areas in Latin America, while there are discount options for calling mobile phones.
With cable and satellite operators struggling to hold on to video subscribers, there has been an increased focus on looking to Hispanic customers to regain some momentum.
The triple-play package at Comcast comes with the current MultiLatino TV offering. Comcast also said it will offer programming in honor of Hispanic Heritage Month, which can be accessed via Xfinity.com/LatinoTV.
The video-on-demand offerings include free films from Lionsgate, IFC and CineLatino, as well as other programming in the music and kids’ genres.
Another move to attract Hispanic customers comes from Time Warner with its new Spanish-language sports network launching in Southern California this fall. Time Warner Cable Deportes will feature a slew of Los Angeles Lakers games.
Also, Dish Network has a deal with Univision providing it with an exclusive Spanish-language sports network. It has launched a separate 24/7 sports channel open to all carriers, which will compete with Fox Sports and ESPN networks, along with others.