Smartphone Shipments To Hit 1B In 2016
The iPhone 5 is expected to boost overall smartphone shipments this year to 567 million, according to a new forecast from NPD DisplaySearch. The research firm projects that total to nearly double in four years to one billion.
Even with the eager anticipation around the new Apple device, the volume of new smartphone shipments is lower than expected. NPD DisplaySearch downgraded its forecast for new purchases from 220 to 230 million to 177 million in 2012. The number of replacement phones, however, is projected to increase as new smartphones enter the market.
“Apple’s iPhone 5 will be a key product for the smartphone market in the second half of 2012. Apple shipped more than 140 million phones in 2010 and 2011, so we can expect smartphone shipments to continue flourishing as users upgrade to the new iPhone,” said Hiroshi Hayase, VP, small/medium displays for NPD DisplaySearch.
To keep up with the latest Android models, the new iPhone is expected to have a slightly larger display—4-inches, up from 3.5 inches. It will have the same retina display with 326 ppi, resulting in a wider screen format of 1136 x 640 pixels, the firm said.
Recent Raw Articles
-
Report: Yahoo Formally Bids On Hulu May 24, 3:38 p.m.
Yahoo has submitted a formal bid to acquire Hulu, according to a Reuters report citing two ...
-
Pandora Beats Q1 Revenue Estimate May 23, 5:22 p.m.
Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 ...
-
Digital Diva Bradford To Helm S.F. Chronicle May 23, 4:41 p.m.
Digital media sales vet Joanne Bradford Joins has joined Hearst's San Francisco Chronicle as president. She ...
-
Y&R, 90 Years Young, Digitally Celebrates In Times Square Today May 23, 1:03 p.m.
A 90-year old ad agency is using some new-fangled technology to celebrate today in real time ...
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
Be the first to comment on "Smartphone Shipments To Hit 1B In 2016"
Leave a Comment