Michael D. Drexler, chief executive officer of Optimedia US International, will present the keynote address at Marketing Expo 2004 in May.
Drexler will discuss "The Media Revolution: What
Marketers Can Do to Stay Ahead" when the event convenes May 11-12 at the Pennsylvania Convention Center in Philadelphia. Drexler predicts that to stay ahead in the environment of clutter and
fragmentation, marketers must understand how to navigate uncharted waters in ways that allow them to deliver more effective advertising messages and produce greater returns on investment.