Wendy's, BK Drive Q2 Ad Spend
Burger Business, Friday, September 14, 2012 9 AM
While overall U.S. advertising expenditures were pretty flat in the second quarter, the restaurant industry bucked the trend, with a 2.1% gain, per Kantar Media North America. Heavy spending by Wendy’s and Burger King pushed the category. In April, Wendy’s began its dual-campaign strategy, with the “Red” character’s “Now that’s better” theme and Wendy Thomas’s “Wendy’s way” slogan. Burger King unveiled its revamped Summer Menu in early June. The quarter also saw heavy advertising from McDonald’s for Spicy Chicken McBites, Blueberry Banana Nut Oatmeal and other products. The breakdowns are at the jump.
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