Porsche Betting On Macan
Detroit Bureau, Friday, September 14, 2012 9 AM
Porsche is clearly counting on the new Macan crossover to deliver big next year, accounting for perhaps 40% of its total global sales volume, a significant feat for any vehicle, never mind an all-new and untested product. Named for an Indonesian tiger, the Macan is a downsized counterpart to the long-popular Porsche Cayenne and is based on the same platform as the Audi Q5. Porsche promises it will “combine all sports car characteristics with the benefits of an SUV.”
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