Better Connected When Sharing

by Jack Loechner, Sep 20, 2012, 6:15 AM

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According to a recent study by Intel Corporation, conducted by Ipsos, across the globe people share information online for two main reasons: connection and expression. The majority of adults and teens report feeling better connected with family and friends because they share online. The survey also revealed a perception of "oversharing," with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.

Over 80% of adults responding to the survey wish people practiced better etiquette when using mobile devices in public, and the majority of people think mobile manners have become worse, with the exception of adults in China who are more likely than others to believe mobile manners have truly started to improve compared to a year ago.

Dr. Genevieve Bell, Intel Fellow at Intel Labs, says “... our mobile technology is making digital sharing ubiquitous with our everyday activities... most interesting is not necessarily how widespread our use of mobile technology has become, but how similar our reasons are for sharing, regardless of region or culture...”

Mobile devices enable us to share in the moment, and etiquette helps us decide how to share and connect in ways that are positive and enhance our relationships," Says Anna Post of The Emily Post Institute.

According to the latest Intel survey, approximately half of adults around the world feel overloaded by the amount of information people share online. Yet, adults and teens across the globe are sharing a wide variety of information online, with photos of themselves or people they know cited as one of the top things being shared.

US Respondents Sharing Online (% of Respondents)
Sharing	All Adults	Teens
Political opinions	24%	16%
Current events	34	40
Religion	17	12
Photos	59	62
Videos	19	30
Recommendations	37	29
Reviews	38	17
Opinions	33	38
Work	19	na
Co-workers	5	35
Sports	27	32
Celebrities	13	19
Pets	24	22
Life events	41	47
Family	5	37
Travel	27	na
Source: Intel, September 2012

While the survey revealed that digital sharing on mobile devices helps many people feel more connected to others, the tendency to share too much information can annoy others for various reasons. Adults and teens from each country had differing opinions on top digital sharing pet peeves. However, constant complaining, posting inappropriate photos, using profanity and sharing too many life details and personal information were prominent responses.

US Teens “Sharing” Pet Peeves
Pet Peeve	Pet Peeves in Others	Engage in Themselves
Profanity	48%	17%
Shorthand language	18	46
Mundane details	47	11
Inappropriate info with co-workers	42	3
Poor spelling & grammar	37	22
Explicit photos	55	3
Constant complaining	59	6
Controversial topics	23	22
Bragging	22	15
Private information	53	9
Sharing only one subject	13	26
Source: Intel, September 2012

More than 85% of survey respondents across the globe wish people thought more about how others will perceive them when sharing information online. At least one-quarter of adults and one-third of teens around the world, with the exception of Japan and Indonesia, have been embarrassed by something they have done online. Many also admit to having a different personality online and to sharing false information online.

Online Information Sharing (% of U.S. Respondents)
US Sharing Position	Total Adults	Female Adults	Male Adults	Teens
More comfortable online than in person	33%	30%	36%	42%
Have different personality online than in person	27	23	33	43
Have shared false information online	19	15	23	na
Source: Intel/Ipsos, September 2012

The majority of teens, with the exception of Japan, admit to constantly checking what their friends are sharing online and feeling like they are missing out when they are not able to share or consume information online. Many teens (and adults) around the world are sharing online via their mobile devices in a variety of scenarios including while on vacation and when eating a meal with others.

Popular Things About Which U.S. People are Sharing
Shared Information	All US Adults	US Teens
Vacation	42%	47%
Eating meal with others	22	38
Sporting event	21	29
Hospital	19	19
Bathroom	14	25
Childs activity	13	na
Concert venue	13	25
Movie theater	13	36
Airplane	11	12
Wedding	10	8
Gym	9	na
On a date	7	14
Religious venue	5	6
Business meeting	4	47
Funeral	3	4
Source: Intel/Ipsos, September 2012

For additional information on Intel's annual "Mobile Etiquette" survey, please visit here.   

 

 

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