Mobile Branding: Where Should You Put Your Money? Search? Display? What's The Role Of Turnkey?
Moderator Anthony Fuller directed the question to Matt Champion, Media Services Director, Fetch Media, which did a campaign for Calvin Harris, picking up an award.
Champion: You have to make sure you're spending your money in the right places, there are many layers to mobile. With the Calvin Harris project, Fetch Media spent money with Shazam, for example, using techniques on the platform to target.
'You want to get the right context and the right audience; each layer adds a cost; but does have a placement on the schedule; if you only spent money on networks, you’re not tapping into all of the layers in mobile,' said Champion.
You can create bespoke brand experiences. For a turnkey solution, with the availability of drag and drop programmes, there’s nothing stopping anyone creating this themselves.
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "Mobile Branding: Where Should You Put Your Money? Search? Display? What's The Role Of Turnkey? "
Leave a Comment