• Marketing Week UK, Tuesday, September 18, 2012 9:30 AM

Pepsi will launch a TV ad starring Michael Jackson to celebrate the 25th anniversary of the album "Bad" as part of it’s global music-themed campaign ‘Live for Now’. The 15-second ad is soundtracked by a remix of the title song by Dutch music producer Afrojack. It features various images of the late singer taken from music videos from the album including Smooth Criminal and Man in the Mirror. In May, Pepsi announced an exclusive global partnership with the Michael Jackson’s estate as part of its marketing strategy to target teenagers through pop music via its ‘Live For Now’ platform. Promotions around the deal including in-store promotions and digital activity.

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