Pizza Means Profit

Sales at pizza restaurants will reach $36.1 billion this year, up 3.8% from 2011. At retail, U.S. frozen and refrigerated pizza will register sales of $4.91 billion. Ninety-seven percent of U.S. adults eat pizza, and 93% have gotten food from a pizza restaurant in the past 12 months, according to Packaged Facts' newly released report, "The Pizza Market in the U.S.: Foodservice and Retail." On a monthly basis, 27% of U.S. adults get pizza through restaurant delivery/pickup, 26% through restaurant dine-in and 24% from frozen food cases in their supermarket.

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