Coca-Cola Does Crowd Sourcing

Marketing Week UK, Thursday, September 20, 2012 9:47 AM
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Coca-Cola is looking to launch more collaborative product innovation projects with consumers and its franchisees and bottlers as part of its aspirations to become a less “secretive” company. The company is looking to solve some of its business challenges by crowd sourcing ideas from its customers in order to innovate as it looks to achieve its goal of doubling the size of its business by 2020.


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