Coca-Cola Does Crowd Sourcing

Marketing Week UK, Thursday, September 20, 2012 9:47 AM
  • Comment
  • Recommend (1)
Subscribe to Around the Net In Brand Marketing

Coca-Cola is looking to launch more collaborative product innovation projects with consumers and its franchisees and bottlers as part of its aspirations to become a less “secretive” company. The company is looking to solve some of its business challenges by crowd sourcing ideas from its customers in order to innovate as it looks to achieve its goal of doubling the size of its business by 2020.

 

Read the whole story at Marketing Week UK »

Be the first to comment on "Coca-Cola Does Crowd Sourcing"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives