Cisneros' RedMas Acquires Kontextua, Will Expand Digital Hispanic Presence
- by Joe Mandese @mp_joemandese, September 24, 2012
RedMas, the digital ad unit of the Cisneros Group of Cos. this morning announced the acquisition of Kontextua, an online ad company operating a nework of contextual advertising in Latin America and Spain. The acquisition boosts Cisneros's digital presence in the U.S. Hispanic market and Latin America.
As part of the deal, RedMas will invest $2 million in Kontextua to create new digital
ad platforms, and to extend the online network's reach in the U.S. Hispanic market, as well as in Chile, Mexico, Brazil and Colombia.
