Leaderboard Gets Attention on iPad
A new eye-tracking study suggests the leaderboard banner is the most likely to command users’ attention regardless of device.
The research by Tobii Technology in Sweden and Mediative in Canada found leaderboard ads on the iPad outperformed other units, with people fixated on them 44% longer than the next best ad type. The leaderboard also held users’ attention 22.5% longer on the iPad than on the PC, but the unit was viewed twice as fast on the PC as on the iPad.
For both devices, the leaderboard proved the most effective at grabbing people’s attention compared to other display formats such as skyscraper and big box ads.
Recent Raw Articles
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Nintendo Launches 'Crowdfarter' May 20, 11:54 p.m.
We should have seen this coming. Nintendo, under the guise of its “WarioWare” game developer company ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...
-
Kaplan To CEO At Hill Holliday May 13, 11:43 a.m.
Karen Kaplan, president of Interpublic Group’s Boston-based Hill Holliday has been promoted to CEO, the agency ...
Be the first to comment on "Leaderboard Gets Attention on iPad"
Leave a Comment