Google's Drive-By Technology Needs Safeguards
I recently received an interesting perspective on Google's self-driving cars from someone who has been in law enforcement for more than 25 years. On Tuesday, California Gov. Jerry Brown
signed a bill that would allow driverless cars to operate on the state's roads.
Self-driving vehicles operated by computers might seem like an emerging technology, but for years the aviation industry has relied on fly-by-wire flight control systems, where computers navigate the airplanes. Computers determine how the plane moves without the input from the pilot. Originally created as a safeguard, signals indicating the plane's air flight pattern get transmitted and saved on a server. Will Google's self-driving cars do the same?
While Google co-founder Sergey Brin spearheads a team working on innovations other than search technology, such as self-driving cars and eyeglasses combining virtual with reality, it's not clear whether he thinks beyond the safety requirements needed to get the car from point A to point B without a crash. A self-driving car creates a much better world for those with disabilities, such as the 95% blind Steve Mahan, but I hope Google builds in safeguards to protect free enterprise from those who want to take advantage of innovation.
Dear Mr. Brin: will the cars become available to anyone willing to plunk down the cash? Will consumers need a background check before purchasing this car, similar to what's required when purchasing a gun? Will the cars have a satellite connection to a cloud server that maps and records the motor vehicle's path? If yes, how do privacy implications come into play? What safeguards will manufacturers build into the self-driving cars to prevent drug or gun trafficking, terrorist attacks or any other related illegal activity crossing U.S. borders?
It might seem a bit farfetched, but this driverless car providing many benefits for those unable to drive themselves will need built-in safeguards such as the connection to a cloud server recording road movement and interior cameras that record activities inside the car. It also opens the door to Android app developers.
Recent Search Marketing Daily Articles
-
Google Fiber Lives In Smaller Markets May 21, 3:43 p.m.
My Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic ...
-
Yahoo Abandons Its Conservative Style, Appealing To A Younger Audience May 20, 11:17 a.m.
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads ...
-
Search Data Creates Dominance May 17, 3:25 p.m.
Google mines data for future product ideas through connected screens and applications by tapping into everything ...
-
Why Search Marketers Should Follow Google From Search To Results Engine May 16, 2:59 p.m.
Content at the Google i/o conference fills the heads of developers with ideas about innovative and ...
-
How Google's Sensor Networks Affect Advertisers May 15, 12:58 p.m.
Google plans to deploy a series of sensors at the Google I/O developer conference that begins ...
-
Bing It On, Yahoo May 14, 3:02 p.m.
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing ...
-
How Search Becomes The Building Blocks For Online Services May 13, 1:46 p.m.
When engineers build a product, they often begin with a reference design or kit, which contains ...
-
7 Steps To Better Video SEO May 10, 1:10 p.m.
YouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create ...
-
Money Doesn't Grow On Trees May 9, 11:54 a.m.
If you leave your printed coupons at home, don't want to pay for ink or waste ...
-
Local Search To Increase Ad Views May 8, 11:45 a.m.
My mother sits at the kitchen table and opens the printed Yellow Pages book to find ...


Be the first to comment on "Google's Drive-By Technology Needs Safeguards"
Leave a Comment