Over Half Of Shoppers Prefer Bricks And Mortar
Chain Store Age, Thursday, September 27, 2012 8 AM
Also, the British are the unhappiest shoppers and the Chinese are the most enthusiastic. And as women age, they find the shopping experience less enjoyable. These findings are from a survey by global design consultancy Fitch. The firm's 2012 Joy of Shopping study, which surveyed more than 7,000 people worldwide, also reveals that 54% of respondents rated physical stores as the most preferred shopping channel, while 30% preferred the web.
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