Over Half Of Shoppers Prefer Bricks And Mortar
Also, the British are the unhappiest shoppers and the Chinese are the most enthusiastic. And as women age, they find the shopping experience less enjoyable. These findings are from a survey by global design consultancy Fitch. The firm's 2012 Joy of Shopping study, which surveyed more than 7,000 people worldwide, also reveals that 54% of respondents rated physical stores as the most preferred shopping channel, while 30% preferred the web.