BofA Has 11M Active Mobile Users
Bank of America is embracing mobile in a big way. That's the message from Marc Warshawsky, Senior Vice President, Mobile Solutions Executive , Bank of America, in a keynote talk leading off OMMA Mobile. Warshawsky stressed that the banking giant doesn't think of mobile as a side project or afterthought. "It's core to what we do," he said, pointing out the goa of its mobile efforts is to make everyday banking interactions better through use of the technology.
In terms of uptake, Warshawsky said that of its 30 million online customers, 11 million, or about a third, are now active mobile users. Over the last year, the number of primary mobile users has grown 74%, and active monthly users has increased 22%. Those users are generating 100 million sessions a month. Engagement rates are rising along with the number of users.
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