Ideas Over Execution
In the debate over ideas versus execution, John Winsor, chief innovation officer at Havas comes down on the side of ideas. His view is that execution is becoming commoditized, pointing to technologies like 3D printers becoming commonplace items at home or office. Because seemingly any gadget can be made cheaply at scale, "I would say ideas ideas are way more important," he said. Digitas' Kinsella noted Digitas tries to main an atmosphere where tech development is ongoing, with media companies constantly coming into the agency to offer input and collaborate on projects. "We are very much a kind of open door," he said. Winsor applauded that approach but said there has to be an eye on what end result the client is looking for so projects aren't just building castles in the sand.