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Sofitel Launches Tumblr Concierge Content

Oct 2, 2012, 5:23 PM
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Sofitel Luxury Hotel is launching Life is Magnifique  a  new Tumblr platform meant to be something of an online concierge experience. Sofitel guests visiting the nine properties in North American  guides into each city. 

The hotel chain says that  cultural activities, restaurant openings, key events and fashion updates are part of the content, via  curated insights from Sofitel staff in each city.  

 

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