New Ads For Truvia Are Sweet

  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Tags

Stevia leaf is the zero-calorie sweetener du jour. And Cargill, which makes Truvia, is billing it as the all-natural alternative to Equal, NutraSweet, Splenda and Sweet N' Low, among others. A new, $30 million campaign, via Seattle-based Creature plays up the Stevia plant origins of the sweetener with a new theme, “From nature, for sweetness.” 

Read the whole story at »

Be the first to comment on "New Ads For Truvia Are Sweet "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives