• by Jack Loechner , Staff Writer @mp_research, April 2, 2004

Cellphones More Popular With College Women

According to the 360 Youth College Explorer study, based on a survey conducted by Harris Interactive , nearly all US college students are online, and 65% are making broadband connections.

While 91% of students have PCs and 84% own televisions, differences exist between male and female students and the technology they own. More female college students own cellphones, calculators and answering machines than male students. On the other hand, more male students own portable video game players and MP3 players.

Consumer Electronics Owned by US College Students (% of respondents)

	Female	Male
Calculator	90%	83%
Cellphone	82	74
Answering Machine	50	40
Digital camera	32	35
Portable video game system	22	27
MPS player	12	22

Source: Harris Interactive, March 2004

The survey determined that college students are four times more likely than the general online population in the US to download music online. In particular, 8% of male college students download daily while 5% of female students say the same. Using IM is an activity four out of ten college students are likely to do on a daily basis.

An Ipsos Public Affairs report shows that a vast majority of students go online for personal reasons, whereas 24% are online for school. Furthermore, only 3% are online for work purposes.

You can find out more here at eMarketer.