Chevrolet Wins GLAAD Award

Detroit Bureau, Thursday, October 4, 2012 8 AM
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Chevrolet’s decision to resist “family values” critics and advertise in the gay media was rewarded with the Amplifier Award from GLAAD, the Gay & Lesbian Alliance Against Defamation, during a well-attended session in New York City. The Chevy ad showed a new Chevrolet Volt plug-in hybrid, framed between a more conventional Silverado pickup and Malibu sedan, declaring, “Mom, Dad, I’m electric,” a humorous twist on the classic challenge of gays coming out to their family. The ad was originally published in a Michigan alternative lifestyle publication and cost the General Motors division just $750 to run. But it has since generated an estimated 11 million views on the Internet.

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