Chevrolet Wins GLAAD Award
Detroit Bureau, Thursday, October 4, 2012 8 AM
Chevrolet’s decision to resist “family values” critics and advertise in the gay media was rewarded with the Amplifier Award from GLAAD, the Gay & Lesbian Alliance Against Defamation, during a well-attended session in New York City. The Chevy ad showed a new Chevrolet Volt plug-in hybrid, framed between a more conventional Silverado pickup and Malibu sedan, declaring, “Mom, Dad, I’m electric,” a humorous twist on the classic challenge of gays coming out to their family. The ad was originally published in a Michigan alternative lifestyle publication and cost the General Motors division just $750 to run. But it has since generated an estimated 11 million views on the Internet.
Recent Around the Net In Brand Marketing Articles
-
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ... -
Fiat May Move HQ To U.S. May 17, 9:46 a.m.
With Fiat SpA hoping to wrap up its takeover of Chrysler LLC sometime this year, the ... -
Mozilla Delays Blocking Cookies May 17, 9:46 a.m.
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to ... -
Heineken Aligns Web And TV May 17, 9:46 a.m.
Heineken is looking to make more original content for online channels and more long-form digital programming. ... -
Craft Beer Grows May 16, 9:42 a.m.
Consumers have increased beer consumption, and craft beers have benefited. According to Chicago-based research firm Mintel, ... -
In Peru: Billboard Ads You Can Drink May 16, 9:42 a.m.
A Clear Channel billboard in Peru, the first to extract drinking water from air has produced ... -
Netflix Says It Won't Sell Ads May 16, 9:41 a.m.
Netflix says it won’t be selling ads for its streaming site. Netflix executive David Wells, speaking ... -
New App Lets You 'Buycott' Frankenseed Maker May 16, 9:41 a.m.
Big surprise: the Supreme Court comes down on the independent farmer. Consumer sentiment about Monsanto isn't top ...
Be the first to comment on "Chevrolet Wins GLAAD Award "
Leave a Comment