News Brief

Who's Saving And For What?

Top 10 DMAs in which adults agree with the statement, “I only save for a specific purpose.” 

  1. Laredo, TX
  2. Los Angeles, CA
  3. Yuma, El Centro, AZ-CA  
  4. Greenwood, Greenville, MS  
  5. Fresno, Visalia, CA
  6. Tallahassee, Thomasville, FL-GA
  7. Greenville, New Bern, Washington, NC
  8. Columbus, GA
  9. Myrtle Beach, Florence, SC
  10. Bluefield, Beckley, Oak Hill, WV

Source: GfK MRI’s 2011 Market-by-Market Study

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