'USA Today' Taps ComScore To Measure Website's Viewability

ClickZ, Monday, October 8, 2012 4:22 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

Tags

USA Today will use comScore viewability measurements for ads appearing on its website, "to optimize inventory and validate that digital ad impressions are actually seen by an advertiser's desired target audience," writes Susan Kuchinskas.

Read the whole story at ClickZ »

Be the first to comment on "'USA Today' Taps ComScore To Measure Website's Viewability"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives