Local Offer Network (LON), a provider of e-commerce technology, data and services, has launched the Catalyst platform, which utilizes real-time content to deliver offers and deals online. LON
also announced its proprietary Adaptive Response Mode, a predictive algorithm that scores each content item for expected productivity. The ARM is employed by Catalyst, but can be used independently to
drive content selection.
Catalyst assembles data from multiple Web-wide sources into an anonymous, composite user profile. It then secures relevant content for that user from LON’s database of more than 100,000 offers, coupons and deals. The company claims to drive purchase conversion 138% higher than a control cell without Catalyst.