A Look Back At Advertising Week
David Gwozdz, CEO of Mojiva, offers his post-mortem of Advertising Week and its seminars, panels and events. "With the first-ever AWE Stage, the notion that technology has to work collaboratively with creative was impossible to ignore," he writes, noting the presence of push-notification companies, social data software, digital agencies and mobile ad networks in one place. "That's a huge step for the advertising industry, which is steeped in old tradition," he says. Gwozdz lists the top five things he saw, including mobile devices putting brands closer to consumers.