Nokia's Smartphone Marketer Leaves
Businessweek, Tuesday, October 9, 2012 8 AM
The marketing executive for smartphones has left the company a month after misleading marketing materials about a new Lumia model made headlines. Ilari Nurmi, head of product marketing for smartphones, has left Nokia after 15 years, he wrote in an Oct. 7 Twitter posting. Nokia apologized for not making clear that a promotional video and photos within a promotional clip weren’t captured with its new Lumia 920 smartphone.
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