New Flavors For Red Bull
As if Red Bull weren't busy enough trying to find a launch window for Felix Baumgartner, the company is about to try flavors. Specifically cranberry-, lime- and blueberry-flavored Red Bull, to be sold in red, silver and blue cans, and launched in March. The line will be called Red Bull Editions. Researcher Mintel projects the energy drink category will grow 86% to nearly $12 billion within five years.