Out To Launch

Homecoming Project“The Homecoming Project" is a print, online video and radio initiative created by Deutsch New York for Live Out Loud, an organization that helps empower LGBT youth by connecting them with successful LGBT professionals. Using the tag line "Gay It Forward," the campaign profiles individuals sharing positive words of wisdom and encouragement at their high schools. Matt found his family to be very supportive of him when he told them he was gay. See it here. “I just expect you to be a good person,” were the words Tiq’s father said when he came out. Watch it here. Felix stopped being afraid once he came out. See it here. Jana took a stand and came out, even though her small town would be judgmental. “When I came out, the weight of the world had been lifted off my shoulders,” she said. Watch it here.

ExpediaExpedia launched a beautiful online video as part of its “Find Yours” campaign. “Find Your Understanding” follows the journey of Artie Goldstein, a father coming to terms with his daughter marrying a woman. The video shows Goldstein talking about his daughter from childhood on and his reaction when his daughter’s partner, Nicki asks for his permission to marry his little girl. Goldstein battles his conflicting emotions on the trip to his daughter’s wedding. Actual wedding footage is interspersed into this very touching video. Watch it here, created by 180LA.

SonyOwners of the Sony Xperia James Bond-themed smartphone might start believe they are James Bond. Airing on ITV, the ad follows a man in the midst of a high-speed boat chase. Once he’s on terra firma, the man participates in a high-speed car chase, driving through a green lit tunnel that made me wonder if it was sponsored by Heineken. After some rooftop running, the man enters a cell phone store to purchase his Bond phone. Watch “The Chase” here, created by IRIS, produced by RSA, with visual effects handled by Smoke and Mirrors.

DroidNowadays, information truly fits in the palm of your hands. Motorola launched "Projections," a TV spot promoting its DROID RAZR M smartphone that’s all screen and knowledge. Need to watch a movie on a rainy day or shop for bicycles while commuting? Done. And how do you properly filet a fish? The answer is just a scroll away. Watch the ad here, created by Goodby Silverstein & Partners.

 

LuvsLuvs launched a hysterical spot called “Breast Feeding” that shows with experience comes knowledge. A woman tries to breastfeed her first child inside a restaurant as discreetly as possible by shielding her kid with a blanket. With the next kid, she is more comfortable and ixnays the blanket, telling her waiter that her eyes are “up here.” What does this all have to do with Luvs? By their second child, moms are now experts and more likely to choose Luvs diapers. Watch it here, created by Saatchi & Saatchi, New York.

The Nike Foundation asked kids what they would do with an extra five years to live because for the first time, their generation is expected to die five years younger than their parents, due to a lack of physical activity. Five extra years to a kid seems like an eternity – some have no idea what to do with so much time, while others would buy more hamsters or build a wooden helicopter – if they had some wood. Other answers are more serious, like finding cures for diseases or bringing back a deceased uncle because he’s sorely missed. The ad drives viewers to designedtomove.org, to get kids to live a more active lifestyle. Watch it here, created by Wieden+Kennedy Portland and directed by Lance Bangs.

DaveMartinDavid N. Martin, the founder of The Martin Agency, passed away last week at the age of 82. He founded Martin & Woltz with his partner, George Woltz, in 1965. The company name was changed to The Martin Agency in 1975. The agency created the famous “Virginia is for Lovers” campaign in 1969 -- and as a tribute to Martin, released a print ad where the iconic heart in the campaign is now broken in half. See it here.

 

OptimumHealthI thought running uphill was rough; cycling uphill looks worse. OptumHealth Pro Cycling launched a TV ad celebrating the team's brand platform of "Human-powered Health." There are many a shot of people on bikes, grunting and groaning and cycling through what looks like hot, steamy weather conditions. At least the ocean view can take the sting out of a long ride -- that, and maybe a hearty lunch afterward. Watch it here, created by Solve.

 

HeinekenRandom iPhone App of the week: Heineken is pulling out all the stops to promote its role in the upcoming James Bond film “Skyfall.” The brand launched an app called “Heineken Spysight” that transforms users into an MI6 agent tapped to tag spies for satellite surveillance. The game takes place in a 3D-modeled Venetian square, and challenges agents to play three rounds, at 30 seconds each. The app, created by G2, is available for free in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
  • NEW! Lowe's Resurrects Great Painters To Promote Great Paint

    Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking the first time Sherwin-Williams will be sold outside of its own stores in more than 40 years. To celebrate, Lowe's informed some of history's greatest dead painters that there's stiff competition in town. When Andy Warhol learns of a ...
>> Out to Launch Archives