Out To Launch

Homecoming Project“The Homecoming Project" is a print, online video and radio initiative created by Deutsch New York for Live Out Loud, an organization that helps empower LGBT youth by connecting them with successful LGBT professionals. Using the tag line "Gay It Forward," the campaign profiles individuals sharing positive words of wisdom and encouragement at their high schools. Matt found his family to be very supportive of him when he told them he was gay. See it here. “I just expect you to be a good person,” were the words Tiq’s father said when he came out. Watch it here. Felix stopped being afraid once he came out. See it here. Jana took a stand and came out, even though her small town would be judgmental. “When I came out, the weight of the world had been lifted off my shoulders,” she said. Watch it here.

ExpediaExpedia launched a beautiful online video as part of its “Find Yours” campaign. “Find Your Understanding” follows the journey of Artie Goldstein, a father coming to terms with his daughter marrying a woman. The video shows Goldstein talking about his daughter from childhood on and his reaction when his daughter’s partner, Nicki asks for his permission to marry his little girl. Goldstein battles his conflicting emotions on the trip to his daughter’s wedding. Actual wedding footage is interspersed into this very touching video. Watch it here, created by 180LA.

SonyOwners of the Sony Xperia James Bond-themed smartphone might start believe they are James Bond. Airing on ITV, the ad follows a man in the midst of a high-speed boat chase. Once he’s on terra firma, the man participates in a high-speed car chase, driving through a green lit tunnel that made me wonder if it was sponsored by Heineken. After some rooftop running, the man enters a cell phone store to purchase his Bond phone. Watch “The Chase” here, created by IRIS, produced by RSA, with visual effects handled by Smoke and Mirrors.

DroidNowadays, information truly fits in the palm of your hands. Motorola launched "Projections," a TV spot promoting its DROID RAZR M smartphone that’s all screen and knowledge. Need to watch a movie on a rainy day or shop for bicycles while commuting? Done. And how do you properly filet a fish? The answer is just a scroll away. Watch the ad here, created by Goodby Silverstein & Partners.

 

LuvsLuvs launched a hysterical spot called “Breast Feeding” that shows with experience comes knowledge. A woman tries to breastfeed her first child inside a restaurant as discreetly as possible by shielding her kid with a blanket. With the next kid, she is more comfortable and ixnays the blanket, telling her waiter that her eyes are “up here.” What does this all have to do with Luvs? By their second child, moms are now experts and more likely to choose Luvs diapers. Watch it here, created by Saatchi & Saatchi, New York.

The Nike Foundation asked kids what they would do with an extra five years to live because for the first time, their generation is expected to die five years younger than their parents, due to a lack of physical activity. Five extra years to a kid seems like an eternity – some have no idea what to do with so much time, while others would buy more hamsters or build a wooden helicopter – if they had some wood. Other answers are more serious, like finding cures for diseases or bringing back a deceased uncle because he’s sorely missed. The ad drives viewers to designedtomove.org, to get kids to live a more active lifestyle. Watch it here, created by Wieden+Kennedy Portland and directed by Lance Bangs.

DaveMartinDavid N. Martin, the founder of The Martin Agency, passed away last week at the age of 82. He founded Martin & Woltz with his partner, George Woltz, in 1965. The company name was changed to The Martin Agency in 1975. The agency created the famous “Virginia is for Lovers” campaign in 1969 -- and as a tribute to Martin, released a print ad where the iconic heart in the campaign is now broken in half. See it here.

 

OptimumHealthI thought running uphill was rough; cycling uphill looks worse. OptumHealth Pro Cycling launched a TV ad celebrating the team's brand platform of "Human-powered Health." There are many a shot of people on bikes, grunting and groaning and cycling through what looks like hot, steamy weather conditions. At least the ocean view can take the sting out of a long ride -- that, and maybe a hearty lunch afterward. Watch it here, created by Solve.

 

HeinekenRandom iPhone App of the week: Heineken is pulling out all the stops to promote its role in the upcoming James Bond film “Skyfall.” The brand launched an app called “Heineken Spysight” that transforms users into an MI6 agent tapped to tag spies for satellite surveillance. The game takes place in a 3D-modeled Venetian square, and challenges agents to play three rounds, at 30 seconds each. The app, created by G2, is available for free in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad

    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket-list, like playing with an endless ...
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for ...
  • Telmar Updates Its Keystone Cross-Media App

    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple ...
  • National Park Foundation Launches 'Find Your Park' Campaign

    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas ...
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru

    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that ...
  • Subaru Impreza Can Handle Potholes And A-holes

    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage. The car can hold items for an impromptu birthday meet-up, a construction tie-up, potholes, mudholes, a pedestrian who walks into ...
  • NEW! Esurance Creates Marriage Equality Video

    Prior to the Supreme Court ruling on marriage equality, Esurance launched a sweet video supporting marriage equality, told through the eyes of children. While at a wedding, kids describe what their dream weddings would include -- and there's everything from donuts and pets to volcanos and snazzy outfits. I did ...
  • NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds

    Lean Cuisine has launched an online video to support its rebranding theme, #WeighThis. Rather than stressing about a number on a scale, Lean Cuisine wants consumers to weigh the things in life that matter most to them. Often, these precious items cannot be measured. When a series of women of all ...
  • NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles

    File this under "Why wasn't this product invented sooner?" Shopping-cart handles are touched daily by countless people and probably cleaned only when left out in the rain. Basically, a hotbed for germs. Lifebuoy soap got a "Handle on Hygiene" in Dubai when it partnered with the country's largest supermarket and ...
  • NEW! Volkswagen Controls Destiny For Teens Looking For Love And A License

    Volkswagen Canada launched a pair of sweet ads promoting the 2015 Tiguan and 2015 Passat. Playing off the brand's "Unforgettable" branding model, the ads feature teenagers having their fate changed for the better, thanks to the great control of the Tiguan and Passat. "Prom Night" supports the Tiguan and young ...
>> Out to Launch Archives