Out To Launch

Homecoming Project“The Homecoming Project" is a print, online video and radio initiative created by Deutsch New York for Live Out Loud, an organization that helps empower LGBT youth by connecting them with successful LGBT professionals. Using the tag line "Gay It Forward," the campaign profiles individuals sharing positive words of wisdom and encouragement at their high schools. Matt found his family to be very supportive of him when he told them he was gay. See it here. “I just expect you to be a good person,” were the words Tiq’s father said when he came out. Watch it here. Felix stopped being afraid once he came out. See it here. Jana took a stand and came out, even though her small town would be judgmental. “When I came out, the weight of the world had been lifted off my shoulders,” she said. Watch it here.

ExpediaExpedia launched a beautiful online video as part of its “Find Yours” campaign. “Find Your Understanding” follows the journey of Artie Goldstein, a father coming to terms with his daughter marrying a woman. The video shows Goldstein talking about his daughter from childhood on and his reaction when his daughter’s partner, Nicki asks for his permission to marry his little girl. Goldstein battles his conflicting emotions on the trip to his daughter’s wedding. Actual wedding footage is interspersed into this very touching video. Watch it here, created by 180LA.

SonyOwners of the Sony Xperia James Bond-themed smartphone might start believe they are James Bond. Airing on ITV, the ad follows a man in the midst of a high-speed boat chase. Once he’s on terra firma, the man participates in a high-speed car chase, driving through a green lit tunnel that made me wonder if it was sponsored by Heineken. After some rooftop running, the man enters a cell phone store to purchase his Bond phone. Watch “The Chase” here, created by IRIS, produced by RSA, with visual effects handled by Smoke and Mirrors.

DroidNowadays, information truly fits in the palm of your hands. Motorola launched "Projections," a TV spot promoting its DROID RAZR M smartphone that’s all screen and knowledge. Need to watch a movie on a rainy day or shop for bicycles while commuting? Done. And how do you properly filet a fish? The answer is just a scroll away. Watch the ad here, created by Goodby Silverstein & Partners.

 

LuvsLuvs launched a hysterical spot called “Breast Feeding” that shows with experience comes knowledge. A woman tries to breastfeed her first child inside a restaurant as discreetly as possible by shielding her kid with a blanket. With the next kid, she is more comfortable and ixnays the blanket, telling her waiter that her eyes are “up here.” What does this all have to do with Luvs? By their second child, moms are now experts and more likely to choose Luvs diapers. Watch it here, created by Saatchi & Saatchi, New York.

The Nike Foundation asked kids what they would do with an extra five years to live because for the first time, their generation is expected to die five years younger than their parents, due to a lack of physical activity. Five extra years to a kid seems like an eternity – some have no idea what to do with so much time, while others would buy more hamsters or build a wooden helicopter – if they had some wood. Other answers are more serious, like finding cures for diseases or bringing back a deceased uncle because he’s sorely missed. The ad drives viewers to designedtomove.org, to get kids to live a more active lifestyle. Watch it here, created by Wieden+Kennedy Portland and directed by Lance Bangs.

DaveMartinDavid N. Martin, the founder of The Martin Agency, passed away last week at the age of 82. He founded Martin & Woltz with his partner, George Woltz, in 1965. The company name was changed to The Martin Agency in 1975. The agency created the famous “Virginia is for Lovers” campaign in 1969 -- and as a tribute to Martin, released a print ad where the iconic heart in the campaign is now broken in half. See it here.

 

OptimumHealthI thought running uphill was rough; cycling uphill looks worse. OptumHealth Pro Cycling launched a TV ad celebrating the team's brand platform of "Human-powered Health." There are many a shot of people on bikes, grunting and groaning and cycling through what looks like hot, steamy weather conditions. At least the ocean view can take the sting out of a long ride -- that, and maybe a hearty lunch afterward. Watch it here, created by Solve.

 

HeinekenRandom iPhone App of the week: Heineken is pulling out all the stops to promote its role in the upcoming James Bond film “Skyfall.” The brand launched an app called “Heineken Spysight” that transforms users into an MI6 agent tapped to tag spies for satellite surveillance. The game takes place in a 3D-modeled Venetian square, and challenges agents to play three rounds, at 30 seconds each. The app, created by G2, is available for free in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women

    Nestle's Lean Cuisine is continuing its rebranding campaign with the first of a series of online videos that celebrate phenomenal women. The first person highlighted is a young maternity nurse from Boston, who rides motorcycles, works the night shift and knits. Whatever she does, she goes all in. She also ...
  • NEW! L.L Bean's Back-To-School Campaign Illustrates Brand's Backpack Durability

    I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just how durable the company's backpacks can be, because kids will undoubtedly put their backpacks through the ringer. In the ad, kids use their backpacks as bases ...
  • NEW! Merrick Backcountry Dog Food Tested And Approved By Wolves

    Merrick Backcountry, dubbed an "ancestral" dog food line from Merrick Pet Care, launched an online video where the pet food was tested -- but not by dogs. No, the brand went a step further and performed a taste test using dog's ancestors, wolves, as subjects. The taste test took place ...
  • NEW! Johnsonville Sausage Launches 'The Ballad Of Bratsgiving' Ballad

    Every day is a holiday, and Aug. 16 is National Bratwurst Day, or "Bratsgiving." To celebrate, Johnsonville sausage launched a music video and Bratwurst song, "The Ballad of Bratsgiving." The video is two minutes of cheesy sausage lyrics, positioned like those Time Life Music ads of yesteryear, encouraging folks to ...
  • NEW! Natural Beauty On Display In Latest Carl's Jr. Ad

    Natural curves are on display in the latest Carl's Jr. and Hardee's ad, promoting its Mushroom & Swiss All-Natural Burger. The ad budget was minimal; rather than spending dough on models like Charlotte McKinney, Kate Upton and Kim Kardashian, it's mushrooms that receive VIP treatment. "Natural Beauties" shows off a ...
  • NEW! Forget The Mars Rover, Oscar Mayer Debuts Wiener Rover

    To celebrate National Hot Dog Day, Oscar Mayer introduced a new vehicle to its Wienermobile fleet. The Wiener Rover is an all-terrain hot dog on heavy-duty wheels that carries hot dogs to hungry fans across the country. Take that, Mars Rover. I wonder when the Wiener Rover will be available ...
  • NEW! Winner Of Apartments.com Contest Gets Free Rent For Life

    Apartments.com launched a contest on its website in which the finalists -- 12 in all -- will compete to receive free rent for life. Only one winner for that. Contestants must write a review of their apartment on the company's website to enter.  Supporting the campaign is a TV campaign ...
  • David Wiesner Launches Wordless Book App, 'Spot'

    Random iPhone App of the week: David Wiesner teamed up with Houghton Mifflin Harcourt to create a wordless children's book app that takes kids on a world-within-a-world fantasy adventure. "Spot" uses animation, atmospheric sounds and interactive elements to create an Inception-esque experience for  four- to eight-year-olds that's never the same ...
  • Gun Control Group's Ad Denounces Kroger's Gun Policy

    Moms Demand Action for Gun Sense in America launched "Not Allowed," an ad that illustrates what consumers can and cannot bring into a Kroger's store. Viewers watch customers grocery shopping. Management tells a woman with a pet that dogs aren't allowed in-store, and a kid playing with a squirt gun ...
  • Moms Tackle Obstacle Course Created By Ziploc

    Ziploc celebrates tough mothers everywhere with a unique obstacle course that tests the strength of both moms and new products with easy-open tabs. Moms must navigate under couches, cook meals and open snacks for hungry children. Using easy-open tabs, moms can save the day even in sticky, greasy situations. The ...
>> Out to Launch Archives