Out To Launch

Homecoming Project“The Homecoming Project" is a print, online video and radio initiative created by Deutsch New York for Live Out Loud, an organization that helps empower LGBT youth by connecting them with successful LGBT professionals. Using the tag line "Gay It Forward," the campaign profiles individuals sharing positive words of wisdom and encouragement at their high schools. Matt found his family to be very supportive of him when he told them he was gay. See it here. “I just expect you to be a good person,” were the words Tiq’s father said when he came out. Watch it here. Felix stopped being afraid once he came out. See it here. Jana took a stand and came out, even though her small town would be judgmental. “When I came out, the weight of the world had been lifted off my shoulders,” she said. Watch it here.

ExpediaExpedia launched a beautiful online video as part of its “Find Yours” campaign. “Find Your Understanding” follows the journey of Artie Goldstein, a father coming to terms with his daughter marrying a woman. The video shows Goldstein talking about his daughter from childhood on and his reaction when his daughter’s partner, Nicki asks for his permission to marry his little girl. Goldstein battles his conflicting emotions on the trip to his daughter’s wedding. Actual wedding footage is interspersed into this very touching video. Watch it here, created by 180LA.

SonyOwners of the Sony Xperia James Bond-themed smartphone might start believe they are James Bond. Airing on ITV, the ad follows a man in the midst of a high-speed boat chase. Once he’s on terra firma, the man participates in a high-speed car chase, driving through a green lit tunnel that made me wonder if it was sponsored by Heineken. After some rooftop running, the man enters a cell phone store to purchase his Bond phone. Watch “The Chase” here, created by IRIS, produced by RSA, with visual effects handled by Smoke and Mirrors.

DroidNowadays, information truly fits in the palm of your hands. Motorola launched "Projections," a TV spot promoting its DROID RAZR M smartphone that’s all screen and knowledge. Need to watch a movie on a rainy day or shop for bicycles while commuting? Done. And how do you properly filet a fish? The answer is just a scroll away. Watch the ad here, created by Goodby Silverstein & Partners.

 

LuvsLuvs launched a hysterical spot called “Breast Feeding” that shows with experience comes knowledge. A woman tries to breastfeed her first child inside a restaurant as discreetly as possible by shielding her kid with a blanket. With the next kid, she is more comfortable and ixnays the blanket, telling her waiter that her eyes are “up here.” What does this all have to do with Luvs? By their second child, moms are now experts and more likely to choose Luvs diapers. Watch it here, created by Saatchi & Saatchi, New York.

The Nike Foundation asked kids what they would do with an extra five years to live because for the first time, their generation is expected to die five years younger than their parents, due to a lack of physical activity. Five extra years to a kid seems like an eternity – some have no idea what to do with so much time, while others would buy more hamsters or build a wooden helicopter – if they had some wood. Other answers are more serious, like finding cures for diseases or bringing back a deceased uncle because he’s sorely missed. The ad drives viewers to designedtomove.org, to get kids to live a more active lifestyle. Watch it here, created by Wieden+Kennedy Portland and directed by Lance Bangs.

DaveMartinDavid N. Martin, the founder of The Martin Agency, passed away last week at the age of 82. He founded Martin & Woltz with his partner, George Woltz, in 1965. The company name was changed to The Martin Agency in 1975. The agency created the famous “Virginia is for Lovers” campaign in 1969 -- and as a tribute to Martin, released a print ad where the iconic heart in the campaign is now broken in half. See it here.

 

OptimumHealthI thought running uphill was rough; cycling uphill looks worse. OptumHealth Pro Cycling launched a TV ad celebrating the team's brand platform of "Human-powered Health." There are many a shot of people on bikes, grunting and groaning and cycling through what looks like hot, steamy weather conditions. At least the ocean view can take the sting out of a long ride -- that, and maybe a hearty lunch afterward. Watch it here, created by Solve.

 

HeinekenRandom iPhone App of the week: Heineken is pulling out all the stops to promote its role in the upcoming James Bond film “Skyfall.” The brand launched an app called “Heineken Spysight” that transforms users into an MI6 agent tapped to tag spies for satellite surveillance. The game takes place in a 3D-modeled Venetian square, and challenges agents to play three rounds, at 30 seconds each. The app, created by G2, is available for free in the App Store.

Recommend (1) Print RSS
  • NEW! Amy Poehler Continues To Delight In Latest Old Navy Ad

    Old Navy has launched another amusing spot starring Amy Poehler. This time around, Poehler plays a pretentious hostess at a trendy restaurant who derives pleasure from rejecting patrons who try to snag a table sans reservations. In "No Reservations (About These Coats)," a stylish couple enter the hotspot eatery without a ...
  • NEW! Geico Launches Final 'Did You Know' Ad

    GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish requests a bit too literally. An excited man asks his genie for a million bucks but doesn't end up with money. Instead, he's surrounded by a ...
  • NEW! Skittles Rain On Trey Wingo For NFL Season Campaign

    This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey Wingo, a huge Skittles fan, was punked by good friend and NFL Live co-host Mark Schlereth. When the time was right, mounds and mounds of Skittles ...
  • NEW! Fitbit Launches First-Ever Ad Campaign

    I might be the only person not rocking a Fitbit nowadays. But after watching the brand's first-ever 60-second TV spot, that could change. The ad begins by following sporty men and women tracking typical running workouts. Things get extreme fast, with a man scaling a large boulder -- sans rope, ...
  • NEW! Turkish Airlines Sends Soccer Star On Epic Foodie Trip

    Turkish Airlines sent soccer sensations Lionel Messi and Didier Drogba on a foodie's dream vacation. Where do I sign up? "Drogba vs Messi Epic Food" is a follow-up video to "Selfie Shootout," which starred Messi and Kobe Bryant traveling the world to take selfies in exotic places.  This ad begins ...
  • NEW! 72andSunny, Google Commemorate Berlin Wall's Fall

    Most stories about the Fall of the Berlin Wall typically center around life before and after the reunification. To commemorate the 25th anniversary, 72andSunny Amsterdam, working in collaboration with the Google Germany team, took a different approach. "We worked with Google to find the best way to tell both a ...
  • NEW! Plus Teams With Starwood To Help Promote Its "Keyless Key" Feature

    Creative content agency Plus has teamed up with the brand design team at Starwood Hotels & Resorts to create a series of videos highlighting Starwood's new “Keyless Key” Bluetooth-enabled unlocking and check-in feature for smartphones. The film segments show different groups of hotel guests — including shoppers, lovers, and revelers — and the benefits of not ...
  • NEW! Asset Manager Alger Embarks On First Branding Campaign

    Most companies celebrate their anniversaries by looking back over past accomplishments, but Alger, a global asset manager based in New York City, is using its 50th as an opportunity to look forward and examine what the next 50 years will look like. Developed with New York-based branding and creative agency ...
  • New! All Nippon Airways Unveils 'Is Japan Cool?' Pop-up In NYC

    All Nippon Airways (ANA), Japan’s largest airline, is trying to capitalize on the growing number of U.S. tourists visiting Japan (up 12% for first nine months of 2014) with the launch of a pop-up store's at New York’s Port Authority Bus Terminal and the relaunch of its “Is Japan Cool” ...
  • New! No-Yolks Campaign Targets Moms

    Noodle season is upon us, and New World Pasta's No Yolks brand is launching its first advertising campaign since it was acquired by the pasta company two years ago. Developed by Millennium Communications, the digital-only campaign targets moms, the No Yolks core shopper. "Noodles aren't pasta. Pasta isn’t noodles. They aren't ...
>> Out to Launch Archives