Code Buster For Selected Socials

According to a new study from Compendium about social sharing practices, there are significant differences in managing social media channels when preparing and scheduling promotional messages appealing to either businesses or the consumer. Not only what to share, but you also how and when to sayit, says the report.  

The fact that 73 % of blog administrators are also managing their company’s social media channels is an indicator that many businesses are maturing in their approach to content marketing. While content was once leveraged in one specific channel, marketers are now realizing the benefit, and need, of pollinating their content across multiple channels.

Additionally, the report breaks this data down as a B2B vs. B2C comparison, since there are some significant differences between what works for B2B companies and B2C companies. Here are some optimum characteristics for selected social media as reported by Compendium:

Ideal Social Media Message Length

 

Word Content

Medium

B2B

B2C

  LinkedIn

16-25 words

21-25 words

  Twitter

11-15 words

1-5 words

Source: Compendium, October 2012

 

Including A Question Mark In Social Messages

 

Clicks If Question Mark Included

Medium

B2B

B2C

  LinkedIn

25% fewer

45% fewer

  Twitter

39% fewer

52% fewer

Source: Compendium, October 2012

 

Including An Exclamation Mark In Social Messages

 

Clicks If Exclamation Mark Included

Medium

B2B

B2C

  LinkedIn

26% fewer

27% more

  Twitter

15% fewer

8% fewer

Source: Compendium, October 2012

 

Including A Hashtag In Social Messages

 

Clicks If Hashtag (#) Included

Medium

B2B

B2C

  LinkedIn

56% more

20% fewer

  Twitter

193% more

82% fewer

Source: Compendium, October 2012

Using Number In Social Messages

No positive or negative effect using a number in LinkedIn in B2B or B2C
A number generates 50% more clicks in B2B on Twitter and 3.5% more clicks in B2C

Timing makes a difference in performance whether day of the week, hour of the day or minute of the hour, says the report:

Most Effective Time of Day

Medium

Hour

  Twitter

10-11am and 12-2pm

  Facebook

11am, 12pm and 3-5pm

  LinkedIn

9-11am, 12-1pm

Source: Compendium, October 2012

 

Most Effective Day of the Week

Medium

Day

LinkedIn

  B2B

Sunday

  B2C

Monday

Twitter

  B2B

Wednesday

  B2C

Monday and Wednesday

Source: Compendium, October 2012

 

Most Effective Part of the Hour for Sharing Content

Medium

Part of Hour

LinkedIn

  B2B

Top and bottom of the hour

  B2C

Evenly throughout the hour except 10-15 minutes into the hour

Twitter

  B2B and B2C

Generally read around the top and bottom of the hour

Source: Compendium, October 2012

Certainly reporting raw data in this fashion will precipitate questions and conversation for additional clarity. Please visit or contact Compendium here for additional information and detail.

Tags: social media
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