Toyota Motor Sales, U.S.A., Inc. has selected San Francisco-based Allison+Partners to manage communications efforts in a six-state region that entails northern California and the Pacific Northwest.
Toyota recently extended a contract to the agency, a unit of MDC Partners, after conducting a thorough search of several communications firms in the northwestern United States. In its selection, Allison+Partners will represent Toyota's interests in a region that consists of northern California, Washington, Oregon, Idaho, Montana and Alaska.