Apple Buys Particle, Acquires Talent

by , Oct 17, 2012, 11:43 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing


Apple has reportedly bought Particle -- a creative consulting start-up, which specializes in Web applications and marketing projects using HTML5.

“The deal went through late last month, though not all its less than a dozen employees stayed on to work at Apple,” CNet reports. “Those who did are listed as ‘creative technologists,’ as well as one ‘user interface engineer,’” according to their LinkedIn profiles.

“Particle has had big-name clients, such as Google, Sony, Motorola, and even Apple, over the years,” 9To5Mac notes. Yet, “the acquisition is said to be for the sole purpose of acquiring talent.”

“Apple has put a big focus on HTML5 on its product pages, iAd advertising, and on, which serves as one of the only places Apple has true Web applications,” CNet writes. “According to Particle's about page, the company had a similar ethos.

Of the rumored deal, Jonny Evans writes in Computerworld: “I think it illustrates a few interesting new elements to Apple’s future plans for mobile devices, apps, software and services.”

Regarding Apple and Particle, Mashable writes: “The two companies appear to have had a good working relationship.” In fact, “Particle notes on its About page that it has ‘great Apple relationships and execution experience around iAds, iTunes Extras and’”

Though it rarely publicizes the moves, Apple is never too far away from an acquisition. As TechCrunch reminds us, “Apple’s other acquisitions this year include mobile security company AuthenTec and app store search and discovery company Chomp.”

Be the first to comment on "Apple Buys Particle, Acquires Talent"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives