Can Creatives Make More Than Their Boss?

Advertising Age, Thursday, October 18, 2012 4:05 PM
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Creatives don't have to own their own agencies to feel successful, claims P.J .Pereira in an op-ed that notes: "In a certain way, owning your shop became for us what being scarily skinny is for the world of beauty--an unbearable curse that haunts everyone that isn't absolutely predisposed to that look." He suggests an option "that is still hard to swallow: unlinking hierarchy and salary. Why can't a brilliant creative make more money than his or her boss? Engineers do, sometimes."

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