MSG, Kia Motors Drive Extended Partnership
The Madison Square Garden Company and Kia Motors America have expanded their marketing partnership,
making Kia a Signature Partner of MSG. The deal provides the automaker with exposure across The Madison Square Garden Company's sports and media properties in New York. Kia will be the official vehicle of Madison Square Garden, the Theater at Madison Square Garden, the New York Knicks, the New York Rangers and the New York Liberty, and college basketball and tennis, as well as the Concert Series at The Garden.